This ad series for ColourPop Cosmetics was an incredibly enjoyable project. It began with sketching templates for hand-lettering, followed by creating the letters using lipstick and eyeshadow. The result is a playful yet sophisticated textual effect, mirroring ColourPop's pride in their products and genuine care for their customers.
SKILLS: Layout, Hand-lettering, Photo Editing
PROGRAMS: Photoshop
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Sketches
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Hand-Drawn Assets